LAST PROJECTS.
Rebranding PayRetailers
Fintech company
2024
My goal was to refresh their entire identity to better reflect their growth and shift in market positioning. I redesigned all the visuals, chose a more modern color palette, and refined the tone of voice to make sure it resonated with both existing and potential customers. The rebrand was aimed at making the company stand out more in a competitive space while also enhancing customer perception and trust in the brand.
Booth Design and Construction for ICE
PayRetailers. Fintech company
2025
I had the privilege of designing and building the booth for the ICE event, a major gathering in the fintech and gaming industries. I was responsible for creating the structure, designing the layout, and developing all the visual elements to provide an impactful experience. Additionally, we organized an exclusive raffle where attendees could win an official FC Barcelona kit, complete with a custom display case.
Moneyman Offline Madrid & Barcelona subway campaigns, OPI format and big screens.
Fintech company
2023
Different campaigns depending on seasonality to promote microloans of 300 euros in subways, bus stops, and the Splau shopping center. The challenge was to always show the same message, but make it look like a completely different offer.
Banner TV Ad for GOL TV (2021)
2021
Design and concept of creative banner for television channel to promote electricity and gas at cost price. The client was Fc Energía, current Nexus.
Digital video paid ads for Moneyman
Fintech company
2023
The idea was to create small 14-second capsules to promote on Facebook and Google Ads. The background of the creative idea is aspirational, showing everything you can get with your microloan: trips, courses, etc.
FC Barcelona x Just Eat
2023
Proposal for a commercial association to unite FC Barcelona and attract Just Eats as a sponsor. Campaign ideation, social media strategy, and offline implementation in the stadium and the application.
Rebranding FC Energía Brand (Nexus)
Renewable energy company
2021
The colors that the brand had prior to the rebranding were green and white. I wanted to change the range of colors and style and give it a more lively, dynamic touch, different from what competing brands in the sector usually use, and at the same time continue to maintain that essence of green and clean energy.
